Wedgwood Takashimaya Shanghai with Kelly England
Kelly England, Creative Director, at Takashimaya in Shanghai.
In 1765, Wedgwood created a new form of earthenware, which impressed the then British Queen consort Charlotte of Mecklenburg-Strelitz who gave official permission to call it "Queen's Ware."
Josiah Wedgwood and Sons, commonly known as Wedgwood, is a fine china, porcelain, and luxury accessories company.
Josiah Wedgwood (12 July 1730 – 3 January 1795) was the English potter who founded the Wedgwood company
In 1987, Wedgwood merged with Waterford Crystal to create Waterford Wedgwood, an Ireland-based luxury brands group. Waterford Wedgwood was purchased by the New York City-based private equity firm KPS Capital Partners in 2009, and became part of a group of companies known as WWRD Holdings Ltd., an acronym for "Waterford Wedgwood Royal Doulton." On 2 July 2015, Fiskars Corporation acquired WWRD.
The China market is of the highest importance for luxury brands. Kelly England, Creative Director, shown in image.
Luxury brand sales in China are at record levels and luxury brands, such as Wedgwood are ready for further expansion.