W Hotels

Launching the Bliss spa’s at the new W Hotels by Starwood, was carefully handled to introduce the group to the mainland China market. Equally vital were the goals of continuing the strong image of the W Hotels already developed in the USA, alongside making the destination suitable for the local urban markets. With a fashionable, hip and young image, the balance of cool, luxury and respect for guests was weighed to opimise the unique market offering.