Sony Pictures

Sony TV

GFI was approached by Mindshare to launch a variety of USA television properties including Melrose Place, The Rachel Zoe Project and Drop Dead Diva. Creative Director, Kelly Prehn headed the team enabling the American television series to reach their target demographic and drive subscriptions to NOW TV.

The Rachel Zoe Project

Celebrity stylist Rachel Zoe takes her business to the next level. Guests included Michael Kors, Diane von FurstenbergNaomi CampbellNatalia Vodianova, and Giorgio Armani.

Drop Dead Diva

Staring Margaret Cho, the popular comedy-drama ran on Lifetime for six series.

Melrose Place

Update of the Golden Globe nominee primetime television series created by Darren Star for Fox and executive produced by Aaron Spelling.