Following the Grand Opening in 2009, The Mira Hotel is now a premium destination hotel for discerning travelers. Owned by Miramar Hotel and Investment Company, with 492 rooms and suites, and a location in key shopping district Tsim Sha Tsui, GFI’s involvement with The Mira assisted in the development into the highest bracket of hotel in Hong Kong. Beginning with arranging print advertisements and advertorial in targeted publications. The reputation of Mira raised fast to the same level of long established notable hotels including The Mandarin Oriental and Grand Hyatt. Following this success, on three occasions, GFI arranged The Mira Hotel Ballroom to be the chosen location for the CWSA – the biggest and most prestigious wine and spirits competition in Hong Kong and China. Attended by the leading and most influential VIP’s in the wine business, plus celebrities invited by Kelly Prehn, Creative Director, including Cara G and Ankie Belike, which included significant media coverage.