GFI was contacted by Talika Paris to raise their profile for their specialist beauty products. Recently available at Harvey Nicols, the target was to educate consumers on the benefits of light gadgets. In 1948 Danielle Roches treated war wounded severely burned at eye level. He discovered that a cream made with plant extracts for treating injuries also significantly boosted the growth of eyelashes and eyebrows of his patients. Running significant print advertisement campaign alongside editorial educating new demographic of the benefit of light treatments, GFI launched the products to China. Now recognised and respected by demanding Asian customers, Talika Paris is now staple part of Duty Free shopping for women in the know.