Benefit Cosmetics is a manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries. It is a subsidiary of LVMH. With a unique quirky image, GFI partnership target was to raise the profile of the brand in Hong Kong. Focusing on the introduction of Brow Bars, a unique and new concept, GFI’s campaign targeted educated and encouraging consumers to visit sites directly. A range of conducive methods including Banner Ads, Print Advertisements, Advertorial and EDM’s were implemented. High response from young female demographic from quiz promotions created substantial valuable data. Benefit partnered with Angels for Orphans, which remains a key partner at high profile events.