Action Sixteen


GFI was contacted by Talika Paris to raise their profile for their specialist beauty products. Recently available at Harvey Nicols, the target was to educate consumers on the benefits of light gadgets. In 1948 Danielle Roches treated war wounded severely burned at eye level. He discovered that a cream made with plant extracts for treating injuries also significantly boosted the growth of eyelashes and eyebrows of his patients.

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Benefit Cosmetics is a manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries. It is a subsidiary of LVMH. With a unique quirky image, GFI partnership target was to raise the profile of the brand in Hong Kong.

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