Wedgwood, the English fine china, porcelain, and luxury accessories company was founded on 1 May 1759 by Josiah Wedgwood. GFI Creative and Kelly England supports Staffordshire brands.
GFI was approached by Mindshare to launch a variety of USA television properties including Melrose Place, The Rachel Zoe Project and Drop Dead Diva. Creative Director, Kelly England headed the team enabling the American television series to reach their target demographic and drive subscriptions to NOW TV.
Launching in China, GFI educated the market in the benefits of Power Plate, leveraging the endorsements of professional athletes and celebrities. Celebrity Power-Plate devotees include Elle Macpherson, Madonna, Claudia Schiffer and Courteney Cox. Branding was done in line with the well developed international image and made appropriate for a China based target female and male audience.